Our mission in product development is to reimagine the crochet hook, combining ergonomic design with unmatched beauty. This journey from imagination to your hands is both an art and a science.

Want to learn more about our processes? Check out our Product Development Page for more information.

We went to place our first Streamline Metal order in February 2020, but that was when the world began to shut down. Finally, we placed our initial order for Streamline Metal in February 2021.

Unfortunately, the first shipment of Metal hooks did not meet our expectations. We discovered some issues with the finishing and went back to the drawing board. After many more rounds of samples, we were ready to bring these hooks to market. We placed the following order for Streamline Metal in January 2022.

We knew we had to quickly change from handmade processes that are very time-consuming to a manufacturing system that could keep up with demand.

Thankfully, we were already working with a research and development company to apply our improvements in ergonomics and aesthetics for a new line of crochet hooks in our classic Streamline shape, allowing us to quickly use the work we were already doing to start sourcing new manufacturers for our Streamline Metal crochet hooks.

The first prototype we received was a 3D print representing the technical 2D drawings we had been painstakingly working on for months. This 3D print assured us that our new shaping was spot on, so we were optimistic that the new technical drawings would seamlessly bridge the original design to the improved ergonomics.

The Furls team got busy testing hooks for sizing, durability, aesthetics, and overall function as the samples arrived from manufacturers.

It was a unanimous decision when we placed our first purchase order in the first week of September. Now, we wait for the hooks to be made, shipped, and pass our quality assurance testing once they arrive at our Austin warehouse.

Coming soon...